Sleeve
Sleeve is a private outfit journal for iPhone, created as a joint venture with KazmaTek LLC and coming soon to the App Store. We built its brand, design system, app, backend and website.
iOS · Web ·
A record of what you wear
Sleeve starts with a mirror photo. Someone logs an outfit, then returns to a timeline or calendar to see what they wore. The product gives that familiar photo a place in a personal record, where an outfit can be found again instead of disappearing among unrelated pictures.
The journal is private, and its features center on looking back at your own clothes: wear counts, favorites and a monthly recap. Those views give the entries different uses, whether someone wants to revisit a favorite outfit, check how often they have worn something or review the past month.
Building the whole product
We built the brand and design system alongside the iPhone app, giving Sleeve a shared identity across the website and journal. Our scope also includes the backend, covering the service behind the app as well as the screens people use to record and revisit their outfits.
As a joint venture with KazmaTek, Sleeve brings our design and engineering work into the product from the start. The central interaction is simple: log an outfit with a mirror photo. The timeline, calendar, wear counts and recaps build on that record, giving people reasons to return to what they have already saved.
A reminder that leaves the choice to you
Sleeve can warn someone when an outfit repeats, but the warning never blocks a save. Repeating an outfit is still their choice. The reminder adds context while allowing the journal to remain an accurate record of what they decided to wear.
The photo comparison for those warnings happens on the iPhone. Nothing leaves the device for that comparison. We built that boundary into the feature itself, so the app can offer a repeat reminder without sending photos elsewhere to decide whether an outfit has been worn before.